Thursday, September 25, 2014

TRADEMARK SPRING 2015 RTW

Look 9 on the left
The Trademark Spring 2015 RTW collection looks as if it were designed for a rich 1940's American housewife who plans to take a glamorous vacation in India. Trademark is a relatively young brand, having only a few collections to its name. Developed by Alexander (Pookie) and Louisa (Weezie), stepdaughters to Tory Burch, the brand is known best for its knit sweaters and unique take on basic silhouettes and shapes.

Look 9 stood out to me the most. Not only were the pieces quite attractive, but the styling was absolutely impeccable with a few gold bangles. The colored-medley graced the wide neckband on what would otherwise be a plain, white top. This was tucked into a camel wrap skirt that seemed to be made of a thick cotton-knit.  

all images via style.com
The latest spring collection is crisp and neat, which is just how I like my womenswear. With cropped pant legs and long-for-a-short-sleeve tops, the proportions of the collection was delightfully skewed. The color palette seemed autumnal, but there were still shots of color dispersed throughout the collection. Many looks featured large, utilitarian-styled pockets that seemed not only practical for carrying a wallet and the latest iPhone 6, but it offered aesthetic value by adding a sense of weight, helping to offset the heavy collars on many of the coats. Though young, this spring collection is still, nonetheless, a reason to watch out for the sisters as they continue to develop their brand and consumer-base.

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